Feature

Insight

Stories of family violence do not make headlines but affect people of all ages, gender, and background. As social and interactive medias emerge and become part of the day-to-day communication channels, the organization needed new ways to stay accessible, effective, and connected to their users. Mobile technology is also making information more transparent and content more readily available than the Internet. Therefore, the organization's marketing and communications strategies also needed to keep up.

Solutions include:

Calgary Women's Emergency Shelter

• Mobile responsive website design & development with UI & UX designs
• Website Content Management System integration
• Search Engine Optimization (SEO marketing)
• Annual Report 2013-2015 design & production
• Email & website hosting services

Men's Counselling Services

• Website design & development with UI & UX designs
• Website Content Management System integration
• Search Engine Optimization (SEO marketing)
• Email & website hosting services

Idea

A coherent and consistent brand was created as an update to all of the organization's internal and external communications so that a clear brand message and promise can be flexibly shared among the community of users and supporters.

Solutions include:

Calgary Women's Emergency Shelter

• Branding, presentation folder, tax receipt design & production
• Program brochures design & production
• Workbook & handbook design & production
• Outdoor signage design & production
• Tulip Awards 2015 program booklet design & production

The audiences are given the convenience of engaging with the brand in all formats available on print, web, and mobile. Based on today's media expectations, user experience and involvement are just as important as what the organization has to offer in content and context.

Solutions include:

Calgary Women's Emergency Shelter

• Tulip Awards 2013 program booklet design & production
• Text-to-Donate campaign
• Fundraising campaign, Turning Points 2015-2016 print collateral design & production

Impact

Not only has the investment in new technology and streamlined solutions helped more women, men, seniors and youths, it has also helped the organization reduce ongoing operational costs. This sustainable cycle drew praise from new sponsors and supporters already deeply involved with the cause.

Solutions include:

Calgary Women's Emergency Shelter

• Text-to-Donate campaign
• Mobile marketing & tracking system